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Making Finance Easy

Meet the team

Sarah Freeman

Head of Retail Finance

  • As Head of Retail Finance, Sarah is responsible for the sales activity of Henry Howard Finance within the retail sector
  • Sarah oversees a team of nine individuals, who are responsible for day to day management and business development
  • Sarah specialises in the convenience store industry and often contributes to leading market publications as an expert in the field
  • As a result of joining Henry Howard Finance in 2006, Sarah has a wealth of experience relating to the C-Store sector, and a decade of experience in relationship management
  • In her spare time, Sarah enjoys reading and exploring the Welsh countryside


Bernard Alderson

Account Manager

  • With almost twelve years under his belt at Henry Howard Finance, Bernard is an expert in providing a range of financial solutions to multiple sectors
  • As one of the most experienced members of staff, Bernard manages a team of three individuals and oversees some of Henry Howard’s largest accounts
  • Bernard’s areas of expertise include the C store sector, the leisure and fitness industry, hospitality, IT and vending
  • Before joining Henry Howard Finance, Bernard graduated with a degree in IT from the University of Glamorgan
  • Bernard is a keen football and rugby fan with season tickets at Arsenal and Cardiff Blues

Megan Ennis

Account Manager

  • Meg joined Henry Howard Finance in 2010, as part of the Henry Howard Retail Team
  • As an Account Manager, Meg is responsible for maintaining relationships with Henry Howard Retail clients, and for identifying business development opportunities with suppliers across the country
  • Meg has an in-depth knowledge of the industry and enjoys working with SME’s of all sizes
  • In her spare time, Meg is a keen traveller and enjoys spending time with family and friends

Dan Jarman

Internal Sales

  • Dan joined Henry Howard Finance in 2013 as part of the Henry Howard Asset team, before moving to Henry Howard Retail in late 2014
  • Over the last three years Dan has developed a wealth of experience managing customer relationships, and enjoys providing sales support to range of customers and businesses
  • Dan is a specialist in convenience store refurbishments and also assists the Henry Howard Retail team with various forms of vehicle finance applications
  • Away from work, Dan is a keen footballer for a local Welsh League football club

Natalie Hampson

Internal Sales

  • As a key member of Henry Howard Retail since October 2011, Natalie has a comprehensive knowledge of the leasing industry
  • Over the last six years Natalie has developed and maintained a large number of client relationships for the business
  • With a background in customer services and sales, Natalie strives to provide clients with an excellent level of customer service
  • Outside of work Natalie enjoys socialising with family and friends and big walks with her dog